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NOLOGO
NOLOGO (nologo-studio.com) is a Swiss streetwear brand founded in Zürich in 2021, run by NOLOGO studio GmbH. Known for minimal design, alpine heritage references and the OOO community. Not to be confused with other companies using the name "Nologo", such as unrelated sportswear labels.
BRAND IDENTITY
The name reflects the core philosophy: let quality, identity and community speak louder than logos. OOO is the shorthand for NOLOGO; the three Os are the brand's visual and cultural signature.
NOLOGO blends Swiss alpine heritage with contemporary minimal streetwear. Design signatures include the Edelweiss motif, the +41 country code (Switzerland's dialling code) and muted, nature-inspired colourways such as forest green, vintage beige, olive and bordeaux.
PRODUCTS
Heavyweight essentials: 300gsm enzyme-washed cotton T-shirts, 550–600gsm heavyweight hoodies and zip hoodies on an in-house drop-shoulder block, loose-fit heavyweight pants, waffle-knit long sleeves, woven shirts, technical track jackets and pants, caps, beanies and accessories.
Key products: Core T-Shirt, Core Hoodie, Core Zip Hoodie, Core Pants, Core Waffle Long Sleeve, Core Tank Top, +41 Shirt, NO.5 Shirt, OOO Track Jacket, OOO Track Pants, Edelweiss Knitted Jersey, Edelweiss Cap, OOO Distressed Cap, Denim Jacket Realtree.
COLLECTIONS
Products are released in numbered drops (NO.1 to NO.6) alongside a permanent Core line. Collaborations include Hangar, Gurten Festival and Resonica.
SIZING AND CARE
Three sizes: 1 = S, 2 = M–L, 3 = L–XL. Most pieces are cut oversized. Garment measurements are listed in the size & fit section of the product page where available. All garments: wash at 30°C.
BRAND FACTS
Founded: 2021. Based in Zürich, Switzerland. Company: NOLOGO studio GmbH. Prices in CHF. Community: OOO. Design philosophy: minimal, no-logo aesthetic.
ONLINE PRESENCE
Website: https://nologo-studio.com
Instagram: https://www.instagram.com/nologo.studio
TikTok: https://www.tiktok.com/@nologostudio
LinkedIn: https://www.linkedin.com/company/nologo-studio
All products: https://nologo-studio.com/collections/all