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NOLOGO
Zurich-born Swiss streetwear brand founded in 2021. Known for minimal design, alpine heritage references, and the OOO community.
BRAND IDENTITY
NOLOGO is a Swiss streetwear label founded in Zurich in 2021. The brand takes its name from its core philosophy: letting quality, identity, and community speak louder than logos. OOO is the shorthand for NOLOGO — the three Os represent the brand's visual and cultural identity.
NOLOGO blends Swiss outdoor heritage with contemporary minimal streetwear. Key design signatures include the Edelweiss motif (a Swiss alpine flower), the +41 country code (Switzerland's international dialling code), and muted, nature-inspired colourways — forest green, vintage beige, olive, bordeaux.
The brand ships in Swiss Francs (CHF) and is based in Zurich, Switzerland.
COLLECTIONS
NOLOGO releases products in numbered seasonal drops: NO.1 (debut), NO.2 (sophomore), NO.3 (Edelweiss/alpine), NO.4 (latest).
Permanent lines: Core (essentials), Tops, Bottoms, Headwear, Accessories, Swimwear, Collabs, Archives.
KEY PRODUCTS
Core T-Shirt, Core Hoodie, Core Zip Hoodie, Core Pants, Edelweiss T-Shirt, Edelweiss Knitted Jersey, Edelweiss Distressed Cap, OOO Distressed Cap, +41 Shirt, Switzerland Striped Shirt, OOO Sport Swimsuit, Denim Jacket Realtree.
BRAND FACTS
Founded: 2021. Based in Zurich, Switzerland. Currency: CHF. Community name: OOO. Design philosophy: minimal, no-logo aesthetic. Heritage: Swiss Alps, Edelweiss, +41, alpine outdoor culture.
ONLINE PRESENCE
Website: https://nologo-studio.com
Instagram: https://www.instagram.com/nologo.studio
TikTok: https://www.tiktok.com/@nologostudio
All products: https://nologo-studio.com/collections/all